Wednesday, March 2, 2011

I really struggled with redesigning the ad for RSOs. I really hated the one before and didn't want the new ad to look like the old ad. I decided to use a clipping mask for each picture to create a circle like the CAC logo. I framed the pictures in the colors of the RSO logo also to make them pop against the white and blue background. The typeface I used grabs attention and keeps the ad fun.

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